Did you know? Most of Chelsea sugar is from Queensland Australia! Therefore, the Fairtrade standard does not apply for this part of the sourcing chain. The processing of Chelsea sugar is also carried out at the plant on the North Shore of Auckland as it all arrives in raw form.
But how can we discern what part of their sugar is from other sources? It is still up to us as consumers to question the integrity of brands we purchase, rather than choosing the cheapest or most familiar option. A blanket greenwashing statement “we believe in doing the right thing” does not mean they ARE doing the right thing! and the link to the Fairtrade website is not directly affiliated with Chelsea.
It is near impossible to search for “fairtrade” on their website, and while we can hope they meet ISOs for farming in Australia, there is no way of knowing (as with NZ) whether overseas labourers work on the farms and if they are actually treated fairly.
Also! While researching sugar and veganism for September, I learned that some sugar is processed using bone char and is therefore not vegan and maybe not even vegetarian!! Although most NZ producers use coal not bone, so check their websites if you are unsure!